Why You Need a Website VS. Social Media
Why website?? Growing and developing your personal brand has never been more important and today we will talk about why you still need a website in 2018 instead of just using social media.There are a lot of people in the online community around marketing that will tell you that you probably dont need a website today because you can go directly to the platforms or social media that already have traffic and where theirs already a great user base for you and there is some truth to that, but we would still make the argument that there are many reasons you still need a website in 2018 and today, thats what we going to talk to you about that Social media is amazing but the reality is that you don’t own and control the platform. You don’t get the full control how it looks, how people interact with it and you don’t control the rules. We have seen social media companies go away, but we’ve also seen social media companies change the rules of how you’re able to engage with people, you need your own platform to be able to do that on your own terms.
A website lets you do that not only was having a hub where you can control content and you can set your own content guidelines and rules but, where you also have the ability to have a direct relationship with your audience by getting them onto your email list or newsletter.What if your favourite or most popular social media platform went away like Vine did? what would you do to be able to reach people and to connect with them directly?How do you have ownership of the relationship?
That’s why having your own website matters.It’s not just about having a .com or a .net. It’s about being able to have a sense of security and certainty when it comes to your brand and also knowing how people will find you.Having your own website and the ability to put out content in the form of a blog or articles also means that you have the opportunity to be found in search engines the way that you want on your own terms and that you have a more effective tool for marketing yourself.
A website can also help you consolidate your brand. It means that if you happen to have a podcast, for example, you can get people to that through your website as well. If you are doing public speaking, you have a way to get the audience to the information that they can download in the form of speaker sheet. If you’re a digital artist of any kind you have a portfolio that people can download and that they can print out and take the decision maker, so they can vet you.There are multiple things that you can do with a website that you just can’t do with many of these social media platforms.
All social media pro.. platforms are still very important for your brand and that you should go directly to where the audience is participating in where the conversation is being had.You also need a hub of your own where you can set the rules and you can dictate the narrative and we’re not too beholden to someone else. Our lab brought up having an email list. Having an email list still is very important for your personal brand and for your business today, even with all the things that you get in social media. Having that direct access to somebody’s inbox really matters. To be able to do that and you have lead magnets and to be able to do drip content in the form of autoresponders or give someone a free 10-step course, you need to be able to have a website that you can tie to this email marketing campaign and where you can have Google Analytics and all these other things that are going to be important for you to make decisions around your audience and around your brand and business.
Of course, setting up these things can feel really intimidating and overwhelming. It’s just easier to have a social media profile.It’s just easier to have a Facebook page than to set up a website. we get that.we actually putting together some tutorials that can help you guys.
ultimately what you need to do is you need to accept the fact that at some point if you’re going to take your brand seriously, you’re going to need to have a website that people can get the information you want to be put infront of them in one place,it also makes you look a lot more prestigious and if you’ve got to work with brands and do sponsorship you’re gonna wanna have this website as either another property that you know, you can you throw ads against a new sponsorship with, or as aplace where they can learn informationabout your download your press kit, but also because you want a professional email address.
We gonna have some videos that can walk you through the basic setup for WordPress or a website tool if you want to put a blog out because we think that’s going to be important for you to how I set up a completely brand-new website from scratch.Maybe that’s what helps to you guys while devloping a website.