Digital Marketing Trends In 2018 You Need to Know
In Digital Marketing we take different marketing tactics, tools, tips, and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level. With more choices available now than ever before which are the ones that are going to provide the biggest bang for your marketing campaigns? And which will just waste your time, money, and energy? Well, the following digital marketing tools have all proven themselves to help launch your brand awareness, authority, and attraction into the market. So without further ado, let’s dive into them.
1)What Makes An Effective Website
In digital marketing Your website is your businesses hub and the centre of your online universe. The beauty and importance of your website are that it’s a controlled and brandable asset that you own (unlike the social media channels many naïve business owners mistakenly use in place of a website).In 2018 your website should be: Clean, Responsive, And beautifully designed.If it’s “none of the above” then you don’t have an asset, you have a liability. Your businesses website is worth investing in as ultimately at some point of the buying cycle your customer is going to go online and see what they can learn about you, your business, and your services. Digital marketing Drive traffic to your website offers you unparalleled access to testing different sales messages, calls to action, and capturing valuable information from your visitors through opting informs or retargeting pixels. Bar none, if you’re at a loss for what to do first, starting at home (your website’s homepage) is a great place to start.97% of all searches for local businesses begin online. This isn’t hard to believe, but digital marketing had made it possible. Think about the last time you needed to find something like a Plumber, a Lawyer, a Landscaper, a Dentist, a Florist, a dry cleaner, or anything really. The odds are good that if you’re like 97% of people you probably started your search on Google, Yahoo, or Bing. This means if your business isn’t appearing in relevant search terms associated with what you do or what you sell… you’re losing money to your competitors.
2)Role Of Social Media In Digital Marketing
Social media “humanizes” brands and businesses in a way that nothing else can. The key to social media in digital marketing is to choose the platforms or channels that your customers actually use, and then interact with them there. This is good news as it makes the advice to “be on every single social media network” useless. After all, it’s pointless to waste your time on channels that have few (if any) of your ideal target market. Instead, focus on the one, two, or maybe even three channels where your audience spends their time. Focus on producing quality content, sharing others content, and engaging with your community and watch your revenue climb. Facebook ads work! Plain and simple. In fact, for 95% of businesses they are the most effective form of advertising available today (both in regards to cost and results).A Bold statement. But Totally true. Facebook ads continue to deliver incredible results at a fraction of the cost of other(both traditional and digital) marketing options.In Digital marketing, The key to maximizing your results is to
Number 1 – Appreciate that Facebook is a social platform(ie nobody logs on with credit card in hand looking for something to buy)
Number 2- focus on the strategy more than the tactics (ie your message, offer, and who you ‘retargeting is more important than bidding, placement, or other tactical elements of the thread)
3)Benefits Of Email Marketing In Digital Marketing
Digital marketing use email marketing as a great tool is generating sales.Email is alive and kicking and offers unprecedented access to one of your customers most intimate places – their email inbox. Not only that, most people check their email multiple times a day. Giving you have multiple opportunities to get your message right in front of people. And all for one of the least expensive forms of marketing available. The key to getting the biggest returns from your email marketing campaigns is like most things. Focus on digital marketing strategy. And focus on delivering value. If you do that, there is not a single business, market, or industry that I can think of that wouldn’t benefit from an email marketing strategy.
4)Digital Marketing Podcast 2018
Top pick to add to your Digital marketing toolkit in 2018 is podcasting. Podcasting is a disruptive force that’s providing its adopters with benefits far outweighing its costs. Here are the facts: Podcast listenership grew 23% last year alone. This means there are currently around 57 million listeners in the US alone and this number is growing each and every single year. This level of growth is thanks largely to the fact that podcasts are now incredibly easy to consume (through iPhone and Android apps, as well as direct listening on a tablet or desktop) but also to the fact that many people simply prefer audio over reading or even video. After all, it’s hard to read or watch a video at the gym, or during your commute to work, but a podcast? The average person scrolls through their social media feed in a matter of seconds. And they consume blog posts or watch videos for a couple minutes at most. But the average podcast listener consumes around 4 hours and 10 minutes per week, every week. They also listen to an average of 5 different podcasts each week. This means that podcast creators are currently enjoying a direct channel right to their customers brains. Imagine being able to sit down with a customer have their attention for 30 minutes (or more).No other marketing tool currently allows this level of access and attention which is why podcasting is one of the fastest and most effective ways to build a deeper connection with a higher level of trust that is only made possible with taking podcast as a digital marketing tool and is the best ways to gain a competitive advantage is to get in before everyone else. Not that they don’t work, but that early advantage is long gone for blogging and video. But whether you’re just getting started or are looking to expand your presence, there’s simply no denying the fact that blogging and video are pretty competitive and crowded markets. But not so with podcasting.
According to a study in digital marketing, For every 1 podcast, there are 100,000 blogs and 10,000 YouTube videos. So get in while the getting’s good! Maybe it’s the fear of creating your own show. Or the tetchy parts behind editing, uploading, and publishing an episode. Or the thought of having no idea where to even start. But the reality is that with the right help podcasting is actually one of the easiest forms of content creation available. And the most common fears and complaints associated with the video (fear of being on camera) and blogging(not being a good writer) simply don’t exist with podcasting. After all at digital marketing, if you can talk about your business, you can podcast. There are also services out there like Podcast Zen which is the one I use for my podcast and recommend to anyone thinking about taking advantage of this powerful tool – that will handle every single tetchy step for you. From editing and uploading your podcast to creating amazing blog quality show notes and custom graphics. All you need to do is talk, and they take care of the rest.When you combine these three facts you’re presented with a powerful digital marketing tool.One that not only gives you direct access to your customers for longer periods of time, but one that is also growing daily in popularity, and has a relatively low barrier of entry because on the outside it looks a lot more challenging than it really is. Great news for you!(But don’t tell that to your competitors).Even though podcasting has been around for a few years, it’s only in this last year that things really started moving – and will continue that trend as a digital marketing tool in 2019.